Guide
Sample Article: pain point validation framework
Jan 15, 2026 Alex Founder 8 min read
Most founders fail because they build something nobody wants. They fall in love with a solution before they understand the problem.
Reddit is the world's largest focus group. Every day, millions of people complain about their problems in specific niche communities.
Step 1: Find the Right Communities
Don't look in general subreddits like r/startups. Look in professional communities where people are trying to get work done.
- r/plumbing for plumbers
- r/lawyers for legal tech
- r/videography for creative tools
Step 2: Look for Emotional Language
Keywords to search for:
- "I hate when..."
- "Is there a better way to..."
- "Why is this so hard..."
- "I would pay for..."